About Us2019-08-16T18:08:05+00:00

About Us

The AgingWell Hub is part of Business for Impact at Georgetown University’s McDonough School of Business. Our team focuses on harnessing the power and creative thinking generated by cross-sector partnerships to drive measurable and implementable innovation in products and services for older Americans.

Diane Ty

Diane Ty, Senior Partner

Diane Ty is Project Director with expertise in marketing and business strategy and a long history of product, service and program innovation in the nonprofit, corporate and public sectors. She also serves as Senior Advisor to Service Year Alliance and consults to other nonprofits and start-ups. Diane was Senior Vice President of Strategic Market Development at AARP, where she was the architect of AARP’s under age 50 initiative called LifeTuner.org, 2010 winner of an IDEA award (Gold-level) in the design strategy category by the Industrial Designers Society of America (IDSA), which recognizes annually the best product innovations around the globe.

Diane was co-founder of YouthNoise, a leading nonprofit youth social network for social change that gives young people a voice, tools, and place to connect on issues of social change. She started YouthNoise for Save the Children while serving as Managing Director of its US Programs division, where she also developed the award-winning Ad Council mentoring campaign called “Do Good: Mentor A Child” and first-ever national database and hotline for prospective mentors. Prior to her nonprofit work, Diane worked for over ten years as a marketing executive with the American Express Company in NYC. She started her career at the Overseas Private Investment Corporation, where she organized and led U.S. investment delegations to developing countries. Diane earned a BA from Duke University and a MBA (Wharton) and MA (School of Arts and Sciences) from the University of Pennsylvania. She is married and has three children.

William D. Novelli

William D. Novelli, Founder, Business for Impact and Distinguished Professor of the Practice, McDonough School of Business, Georgetown University

As a professor in the MBA program at McDonough Georgetown, Bill teaches Corporate Social Responsibility; Principled Leadership for Business and Society; and Leadership and Management of Nonprofit Organizations.

He is the founder of Business for Impact and oversees the program.

Bill is also the co-chair of the Coalition to Transform Advanced Care, a national alliance dedicated to reforming advanced illness/end of life care in the U.S.

Previously, he was CEO of AARP, a membership organization of 40 million people 50 and older. Prior to AARP, he was founder and president of the Campaign for Tobacco-Free Kids, EVP of CARE, the international relief and development organization and co-founder and president of Porter Novelli, now one of the world’s largest public relations firms.

He began his career at Unilever, was an account supervisor at a New York advertising agency and later served as Director of Advertising and Creative Services at the Peace Corps.

Presently, Bill is on the boards of: the Association of American Medical Colleges; the American Cancer Society; the Bipartisan Policy Center Advocacy Network; the Campaign for Tobacco-Free Kids; the Center of Mental Health Pathways and Support for Self-Directed Care (COMPASS); and KaBoom!

In addition, he co-chairs the Care Culture and Decision-Making Innovation Collaborative of the National Academy of Medicine and previously served on NAM committees which produced reports on: The Future of Nursing: Leading Change, Advancing Health; and Dying in America: Improving Quality and HonoringIndividual Preferences Near the End of Life.

He received a B.A. from the University of Pennsylvania and an M.A. from Penn’s Annenberg School for Communication, and pursued doctoral studies at New York University. He taught marketing management for ten years in the MBA program and also taught health communications at the University of Maryland.

Leslie Crutchfield

Leslie Crutchfield, Executive Director

Leslie Crutchfield is Executive Director of Business for Impact at Georgetown University’s McDonough School of Business, and is co-author of the award-winning book, Forces for Good: The Six Practices of High-Impact Nonprofits, which explores how to maximize nonprofit effectiveness. The book was named on The Economist Best Books of the Year list and is in its eighth printing. Her second book, Do More Than Give: The Six Practices of Donors Who Change the World, demonstrates how donors can go beyond check writing to be strong catalysts for change. Leslie has a new book coming out in 2018, How Changes Happen: Why Some Social Movements Succeed While Others Don’t (forthcoming by Wiley), which she wrote as Senior Research Fellow affiliated with Business for Impact.

Leslie also serves as an external senior advisor at FSG, the global social impact consulting firm co-founded by Michael Porter and Mark Kramer. She was previously managing director at Ashoka, the global venture fund for social entrepreneurs, and she co-founded a national nonprofit social enterprise in her 20s. She has contributed pieces to Fortune, Forbes, The Chronicle of Philanthropy, and Stanford Social Innovation Review, and has appeared on programs such as NPR and ABC News. Leslie has served as a trustee of SEED Foundation and Kiva, and volunteered with Crossroads Africa. She holds an MBA and BA from Harvard, and resides in the Washington, D.C. region.

Liddy Manson, Director

Liddy Manson, Senior Advisor – Aging Well Hub

Liddy is a seasoned technology and health care entrepreneur and executive, having spent over 20 years leading mission-driven technology, media and information organizations. Currently, she provides strategic growth, market positioning, and general management advisory services to high growth and transitioning organizations in both the for-profit and non-profit sectors, leveraging her extensive management and board-level experience in both the for-profit and non-profit world to help organizations move to the next level.

Most recently Liddy was co-founder and President of BeClose, a pioneer of smart home technology designed to support people who are aging in place or living independently with disabilities. She led the company from its launch to its exit via spin in to its strategic investor, Alarm.com. Prior to starting BeClose, she served as CEO of DigitalSports, a web service providing detailed information and coverage of high school sports throughout the country. Prior to DigitalSports, she served as the Chief Operating Officer of FreeWebs Inc. (now Webs.com). Previously, Liddy spent nine years as Vice President and General Manager of Commercial Products at Washington Post Digital. In those years she served in both functional roles (sales, marketing, business development) and ran the largest P&L at the company.

She is an accomplished pianist, having performed three piano concertos in the past ten years, and has served on the board of the Baltimore Symphony for 6 years. She also serves on the board of Verite, an NGO dedicated to supporting US corporations in ensuring that their global supply chains comply with fair labor standards. Liddy holds an MBA and Certificate in Public Management from Stanford University and a BA in Music from Yale University.